Marketing with Behavioural Economics and Psychology

Upon completion of this training programme, you will be able to: 

• Recognise the psychology of buying
• Recognise the psychological basis of impulsive buying 
• Recognise the strategies that brands employ to succeed in the eyes of their customers.
• Recognise and be proficient with the many components of behavioural economics.
• Develop strong value propositions for your products or services that leverage behavioural economics to add value and increase sales.
• Recognise the customer's values, comprehend how he makes decisions, and find out how to speak with him directly about his true beliefs and actions. 

This highly dynamic and participatory training course on behavioural economics and psychology in marketing makes use of a number of teaching aids in order to cater to as many different learning styles and delegate types as possible. Lectures, case studies, supervised workshops, guided personal reflection, video presentations, and role-playing make up the majority of the programme.

A company sending representatives to this training programme can anticipate a variety of advantages, such as (but not restricted to): 

• Employees that genuinely comprehend the customer's thought process and the reasons behind his purchases
• Employees have the ability to establish a brand that sticks in the minds of consumers and is hard to shake 
• Employees that know how to alter your marketing mix to better represent what customers truly think
• Employees that possess the ability to persuade, captivate, and achieve results through fascinating conversations with clients 
• Workers who discover that by employing tools and approaches to gain a deeper understanding of both themselves and their coworkers, their personal communication skills have significantly improved
• Employees who can effectively and persuasively position your business and its offerings to set you apart from the competition and carve out a distinct niche for yourself in the market.

Attendees of this training programme will gain an understanding of the true functioning of the human brain, both their own and that of others. Their ability to execute their profession and interact with clients, coworkers, and loved ones will both be greatly enhanced. Additional advantages include: 

• Realising that our opinions are not always what we would like them to be
• Acquiring the ability to speak with clients in a way that truly speaks to their innermost thoughts 
• Finding out how to use the "levers" of behavioural economics to produce revenue and attract contented clients
• Becoming far more convincing
• Your ability to communicate with others in all spheres of your life will improve since you understand their perspectives and are able to communicate with them effectively and efficiently

There is no one who is unfit for this training course since Course N Carry Marketing with Behavioural Economics & Psychology is about how we all use our brains to make decisions and because everyone has a brain. 

However, the following situations may benefit most from this training: 

• Managers of Brands
• Executives in Marketing
• Experts in Customer Experience (Cx)
• Global and Key Account Managers
• Professionals in Business Development
• Professionals in Customer Service
• HR Managers
• Business owners
• Executives in Pricing